ECOMMERCE STRATEGY BLOG

IS IT ALL ABOUT THE USER JOURNEY?

The Users journey is on everyone’s lips. Coupled with ‘customer experience’, it’s priority number one for businesses, especially in the world of eCommerce where the journey is entirely online.

May 26th, 2019

5 HACKS TO A PAIN-FREE MOVE FROM MAGENTO TO SHOPIFY

Etsy, Squarespace, WooCommerce and Magento have all seen the shift. These popular eCommerce hosting sites are simultaneously losing their customers to Shopify.

May 21st, 2019

MARKETING METRICS THAT MATTER

Data is everywhere. With more connected things, more integrations, and more devices than ever before the amount of data we have access to is growing by the minute. But what kind of data you do really need?

May 20th, 2019

A GOOD MOVE? MIGRATING FROM MAGENTO TO SHOPIFY.

It’s time to migrate. Grab the bull by the horns. The move from Magento to Shopify could be the lift your eCommerce business needs to take it to the next level.

May 18th, 2019

TWO THINGS CUSTOMERS WANT FROM YOUR EMAILS

Are you underrating your emails? Did you know that 80% of SMBs credit the humble email as their primary source of customer acquisition and retention?

May 16th, 2019

HOW TO BE IN ALL PLACES AT ONCE. OMNICHANNEL MARKETING FOR ECOMMERCE.

If you were to learn that businesses who use omnichannels retain 89% of customers, you’d want a slice of that. ‘Omnichannel’ is hot on everyone’s lips, and there’s good reason for it – customers love it.

May 14th, 2019

WHY YOU NEED TO UNDERSTAND GOOGLE ANALYTICS

The word ‘analytics’ is enough to instill boredom in anyone but the most dedicated data analyst. But let’s change our perspective because, let’s face it, Google Analytics is not pie charts, bar graphs and numbers, it’s your window to your customers.

May 3rd, 2019

MAGENTO V2.3 CAN SERIOUSLY POWER-UP YOUR ECOMMERCE GROWTH

More than just the latest version, Magento V2.3 has some powerful updates that could streamline your eCommerce site and increase your business potential.

May 1st, 2019

MAGENTO 2 – ADD ATTRIBUTES TO MINI CART LIST

Recently the team at Orange Collar Media have been working on a custom Magento 2 module for a client that involves modifying the item list in the mini cart. To do this correctly is a bit more involved in Magento 2 than it used to be.

August 29th, 2018