It is difficult for anyone to dispute the significant draw and power of Facebook in today’s Inernet-based culture.  Facebook’s vast reach means that every eCommerce merchant should focus on building a presence on Facebook.  On Facebook, eCommerce sites have an advantage over normal businesses because they can integrate their products into their Facebook page.  Facebook enables eCommerce merchants to create a social identity for their business, maintain direct contact with customers, and showcase their products.  If you already have eCommerce under control, you should definitely look into F-commerce to boost your business.

One of our favorite Facebook extensions for Magento is Beetailer.  Beetailer is an extension that integrates your Magento store with Facebook, Twitter, and Google+, all while helping you increase sales and reach more customers.  According to the extension’s website, Beetailer “helps you import your existing web store onto FB” and provides “tools for promoting it and detailed analytics about how well it is doing.”  Beetailer is a free Magento Trusted Extension that works on the Magento Go and Community platforms.

Beetailer boasts a number of great features, including:

- Complete integration: doesn’t require you to re-enter or migrate your product data.
- Promotions: you can create and configure promotions to increase fan engagement.
- New social tools: users can become a fan or share purchases via Twitter and Facebook.  This activity can also be tracked and measured.
- Detailed statistics: get detailed real-time information about your visitors preferences and behavior to determine which campaigns are the most successful.
- Security: users shopping on Facebook are taken to your Magento checkout page to complete the purchase, so there is no concern about security.
- Completely hosted: Beetailer is a hosted “as a service” solution, so there is no software to install, maintain, or configure.
- Comment integration: user comments made on Facebook can be shown in your Magento eCommerce store.
- Marketing tools: you can schedule products to post to your wall at predetermined time intervals.
- Fully configurable: Beetailer allows you to control the order in which products are displayed, create new tabs with customized lists of products, and customize the look and feel of your Facebook store.
- Supports multiple pages: one store can be included on as many Fan Pages as necessary so you can target different countries, languages, or verticals using the same backend store.
- Multiple eCommerce platforms: Beetailer supports Magento and Shopify with many other platforms coming soon.

You can get all the information about the Beetailer extension on the Magento Connect marketplace.

If you are wondering about the quality of your eCommerce site or the eCommerce platform you use and it’s ability to integrate with Facebook and other social networks, please contact us immediately!

For more information about Orange Collar Media’s expertise with SEO, Magento eCommerce platforms, web design, and web development, please email or call us toll free at (866) 262-1517.

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If you have any questions, concerns, or comments about this blog post, please email me at meg@orangecollarmedia.com.

/ms